Opened in 2002, our shop seeks to offer an alternative to the more traditional and mainstream world of Blockbuster-style video stores. We specialize in independent, cult and foreign films; we maintain a weekly updated new-release section, as well as offering a strong local and nationally-made indie film section. We are dedicated to creating a video store that reflects the Jamaica Plain community and are very receptive to customer requests! If you are looking for a particular title or genre, please tell us and we will do our best to fulfill your request if the title is available.

Our video store is not organized like your average video store: our sections span far beyond the average confines of DRAMA and COMEDY. At The Video Underground, you will find categories like the perennial favorites DRUGS & BOOZE and SMELLS LIKE TEEN SPIRIRT, as well as MEDIA MELTDOWN, COMICS & SUPERHEROS, DOGME FILMS, CANNES/SUNDANCE, COPS & CRIMINALS, POLITICAL and AS SEEN ON TV just to name a few.

In addition to movies, we also carry a selection of yummy snacks for your convenience including japanese "pocky" sticks, wasabi peas, popcorn, traditional "american" candy and now individual 6oz pre-packaged cups of CHRISTINA'S CAMBRIDGE-MADE DELICIOUS ICE CREAM in all sorts of amazing flavors!

We are open 7 days a week: 1-11pm Monday-Friday and 11am-11pm on Saturday & Sunday.

*OUR FAMOUS VU HOODIES ARE BACK IN STOCK FOR A LIMITED TIME!*

BUY YOUR HOODIE NOW--BEFORE THEY SELL OUT (THEY ALWAYS DO). EMAIL OR COME BY THE STORE TODAY AND PICK ONE UP...CHECK OUT OUR MERCH SECTION FOR DETAILS.

REMEMBER...THE VU CARRIES A SELECTION OF NEW AND PRE-VIEWED DVDS FOR SALE. WE ARE HAPPY TO SPECIAL ORDER ANY DVDS AND ALWAYS OFFER FREE SHIPPING.

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CHECK OUT SOME PHOTOS FROM OUR NEW AND ORIGINAL LOCATIONS...

New store photos courtesy of the New England Institute of Art's Location Class, Summer 2007 and Thomas Gustainis.